With Promos Italia’s support, you can design effective web strategies to reach new foreign markets through highly targeted advertising campaigns.
Who is it for
This service is designed for micro, small and medium-sized enterprises (MSMEs) operating in both B2B and B2C sectors and interested in promoting their business through sponsored campaigns on Facebook and Instagram.
Why join
Meta Strategy offers you the opportunity to:
- Receive expert digital marketing support to analyse your Facebook and Instagram business profiles
- Launch targeted Meta Ads campaigns in international markets to drive qualified traffic to your channels
- Monitor performance and receive actionable insights to optimise your social media presence
How it works
Meta Strategy is designed for businesses already active on Meta platforms (Facebook and Instagram) and looking to expand into export markets through paid social media advertising.
The service includes:
- Initial Analysis
Introductory call and in-depth review of Facebook and Instagram profiles, with optimisation recommendations - Campaign Design
Development of up to two ad creatives (carousel, static or video) for Meta advertising campaigns - Advertising Activation
Launch and monitoring of campaigns on Facebook and/or Instagram in selected international markets - Results Review
Final consultation call to present outcomes and performance insights
How to access the service
To participate, your company must meet the following technical requirements:
- Own active Meta social media pages (Facebook and/or Instagram)
- Have a multilingual website and/or e-commerce platform (at least one foreign language in addition to Italian)
- Have Google Analytics 4 (GA4), Meta tracking pixels and events correctly installed and configured
- Have an up-to-date Cookie Policy
For the execution of the service, it is recommended that the company has a website and/or e-commerce platform translated into the foreign language(s) relevant to the target markets where the campaign activities will be carried out.
For companies based in Milan, participation in the Meta Strategy project allows enrollment in only one additional project, to be chosen from: TikTok Strategy, Pinterest Strategy, or Google Strategy.
Terms of Participation
Companies are required to submit an Expression of Interest via the designated links.
Participation in the service shall be subject to compliance with administrative checks relating to:
- (1) payment of Chamber of Commerce fees;
- (2) payment of social security, welfare and insurance contributions;
- (3) possession of an insurance policy covering natural disasters and catastrophic events;
- (4) fulfilment of integrity requirements, evidenced by a criminal records certificate.
Companies will be selected on the basis of the date of receipt of the Applications for Participation, subject to verification of the required administrative eligibility criteria as indicated in the Application forms.
For companies based in the Province of Udine:
- each business may submit only one Application for Participation and request a single digital service from those available.
- Registration on the platform www.sostegnoexport.it is a mandatory requirement for eligibility.
Businesses in the Province of Salerno are encouraged to contact their local Chamber of Commerce to find out more about the Internationalisation Grant.
01 July 2026 – For the provinces of Milan, Monza and Brianza, Lodi, Ferrara, Ravenna, Udine, Como and Lecco, registrations are NOW CLOSED.