Intended for
AI Marketing is designed for Italian micro, small, and medium-sized enterprises (MSMEs) operating in B2C and B2B markets that wish to strengthen their communication and promotional activities in international contexts.
Why participate
In a competitive global environment, leveraging Artificial Intelligence to plan digital marketing strategies is essential to optimise advertising investments and enhance your digital export activities in foreign markets.
With the support of our experts, you will be able to:
- Learn how and which AI platforms can support strategic planning of advertising activities;
- Deepen your knowledge of your target market in terms of digital marketing;
- Receive a preliminary analysis report for the design and launch of an online advertising campaign, including an estimated conversion analysis based on a potential budget.
How it works
The AI Marketing 2026 programme consists of the following steps:
- Project Enrollment via an online application form;
- Preliminary Information Collection through an online questionnaire about your company;
- Analysis and Report Preparation detailing recommendations for your digital advertising strategy;
- Results Sharing, including a presentation of activities and guidance on how to use AI models applied to your marketing campaigns.
How to access the service
To participate, companies must meet the following requirement at the time of submitting their expression of interest, ownership of an active company website translated into at least one foreign language in addition to Italian.
Terms of Participation
Companies are required to submit an Expression of Interest via the designated links.
Participation in the service shall be subject to compliance with administrative checks relating to:
- (1) payment of Chamber of Commerce fees;
- (2) payment of social security, welfare and insurance contributions;
- (3) possession of an insurance policy covering natural disasters and catastrophic events;
- (4) fulfilment of integrity requirements, evidenced by a criminal records certificate.
Companies will be selected on the basis of the date of receipt of the Applications for Participation, subject to verification of the required administrative eligibility criteria as indicated in the Application forms.
Applications from companies that have already benefited from the same service in 2025 will not be accepted.
For companies based in the Province of Udine: each business may submit only one Application for Participation and request a single digital service from those available.
Registration on the platform www.sostegnoexport.it is a mandatory requirement for eligibility.
Businesses in the Province of Salerno are encouraged to contact their local Chamber of Commerce to find out more about the Internationalisation Grant.
1 July 2026 – Registrations are now closed for the province of Udine.
28 July 2026 – Registrations are now closed for the Province of Sondrio.