ZALORA

ZALORA is one of the leading online marketplaces specializing in fashion, beauty and lifestyle across Southeast Asia. Founded in 2012 and part of Global Fashion Group (GFG), it provides an established sales channel for international brands looking to reach consumers in one of the world's fastest-growing fashion e-commerce regions. The platform hosts thousands of local and international brands and offers a comprehensive ecosystem that includes online sales, marketing, logistics and customer support.

Key Features and Services

ZALORA is a vertical marketplace exclusively dedicated to the Fashion, Beauty and Lifestyle sectors. Companies can partner with the platform through two business models:

• Marketplace, where brands retain ownership of their inventory and sell directly to consumers through the platform.

• Wholesale, where ZALORA purchases products directly and resells them to customers.

The platform also provides catalog management tools, dedicated seller dashboards, promotional campaigns, photography services, digital content production and performance analytics.

Revenue

ZALORA does not publish standalone financial results. It is part of Global Fashion Group, a company listed on the Frankfurt Stock Exchange, which reported in 2025:

• €679.8 million in revenue;

• €1.04 billion in Net Merchandise Value (NMV).

Southeast Asia, where ZALORA operates, represents one of the Group's main business regions.

Permitted Products

The platform primarily accepts products in the following categories:

• Men's, women's and children's apparel;

• Footwear;

• Bags and fashion accessories;

• Jewellery and watches;

• Sportswear and sporting goods;

• Beauty and cosmetics;

• Luxury fashion;

• Selected lifestyle products.

All products must be authentic, comply with local regulations and meet the quality standards required by the platform.

Accessibility for Italian Companies

Italian companies can apply directly through the official Sell on ZALORA portal.

Applications are also open to European brands and are assessed on a case-by-case basis according to several criteria, including:

• Brand quality;

• Product range;

• Production and logistics capabilities;

• Commercial competitiveness;

• Company documentation.

For many Italian SMEs, ZALORA represents a practical way to enter Southeast Asian markets without the need to establish a local e-commerce website or distribution network.

Countries and Markets

Through ZALORA, companies can reach consumers in:

• Brunei;

• Hong Kong;

• Indonesia;

• Malaysia;

• Philippines;

• Singapore.

Each market operates through a dedicated local platform with its own language, promotions, payment methods and customer services.

Costs and Commissions

ZALORA does not publicly disclose a standard commission schedule for sellers.

Commercial terms are negotiated during the onboarding process and depend on several factors, including:

• Product category;

• Partnership model (Marketplace or Wholesale);

• Expected sales volume;

• Additional services requested.

Companies are therefore required to request a tailored commercial proposal.

Payment Methods

ZALORA manages customer payments directly and supports a wide range of local and international payment methods, including:

• Credit and debit cards;

• Digital wallets;

• Buy Now, Pay Later (BNPL) services;

• Cash on Delivery (where available);

• PayPal (in selected markets).

Sellers receive payments according to the terms and settlement schedule defined in their partnership agreement.

Advertising

ZALORA offers dedicated marketing solutions through its ZALORA Advertising Platform (ZAP).

Brands can increase product visibility through:

• Sponsored marketplace campaigns;

• Promotional banners;

• CRM campaigns;

• Social media marketing;

• Influencer collaborations;

• Campaigns linked to major shopping events such as 11.11, 12.12, Birthday Sale and Payday Sale.

Logistics Services

ZALORA provides an integrated logistics ecosystem including:

• Order management;

• Fulfilment services;

• Returns management;

• Local dropshipping;

• Cross-border commerce solutions;

• Distribution across Southeast Asian markets.

The availability of these services varies depending on the country and the selected partnership model.

Customer and Seller Support

Partners have access to a dedicated Seller Center, where they can manage product catalogs, inventory, orders and sales performance.

ZALORA also provides:

• Onboarding support;

• Dedicated account management;

• Sales reporting and analytics;

• Operational assistance;

• Customer service for end consumers, managed directly by the platform.

The trademarks and logos of the marketplaces featured on this website are the property of their respective owners; their use is for identification purposes only and does not imply any sponsorship, endorsement, or placement by them. Some of the content has been developed with the support of artificial intelligence tools and reputable sources (including the Digital Export Observatory – Politecnico di Milano) and has undergone human review and validation to ensure the highest possible level of accuracy and reliability.