Founded in 2006 as the fashion extension of the YesAsia Group (established in 1998 in San Francisco), YesStyle is headquartered in Hong Kong, where its main warehouse is also located.
It has become one of the leading global platforms for Asian fashion, Korean beauty, K-fashion, and lifestyle products. The site hosts thousands of Asian brands and is especially popular among Millennials and Gen Z consumers passionate about Korean and Japanese culture.
Key Features and Services
YesStyle offers one of the widest selections of Asian fashion, beauty, and lifestyle products online. It is an authorised retailer of more than 300 beauty brands from Korea, Japan, and beyond. The assortment includes cruelty-free, organic, vegan, and eco-friendly brands, alongside premium and niche offerings.
The platform is multilingual, multi-currency, and designed for an international audience. It is also available as a mobile app (iOS and Android) and includes the Elite Club loyalty programme, offering discounts, early access, and rewards.
On Trustpilot, YesStyle has an average rating of 4.3 out of 5. With more than 1.3 million Instagram followers, the company invests heavily in online reputation building, reinforced by collaborations with numerous influencers.
Revenue
YesStyle is part of YesAsia Holdings Limited, listed on NASDAQ since 2021. In 2024, the group reported around USD 350 million in revenue.
Products Allowed
Allowed:
- Cosmetics and skincare (K-beauty, J-beauty)
- Women’s and men’s apparel, fashion accessories
- Lifestyle products
- Supplements and wellness items
Requirements:
- Multilingual product descriptions and clear packaging
- Compliance with health regulations (FDA/CE) for cosmetics and supplements
Opportunities for Italian Businesses
Partnerships can be proposed via direct contact with the commercial team through the “Business Partnership” form.
Suppliers must:
- Be official distributors or original manufacturers
- Provide price lists, high-resolution images, and payment terms
- Manage international shipping or deliver goods to YesStyle’s Hong Kong hub
Markets
The platform serves more than 200 countries worldwide.
Commissions
No standard commission rates are published. YesStyle primarily operates under a direct retail model (1P). For selected 3P sellers, conditions are negotiated individually (net pricing, margins, minimum volumes).
Payment Systems
Accepted payment methods include:
- Visa, Mastercard, American Express
- PayPal
- Apple Pay, Google Pay
- Klarna (in selected countries)
Advertising and Visibility
Promotional opportunities within the platform include:
- Periodic campaigns (flash sales, seasonal launches)
- Banner spaces and highlighted placements on the homepage
- Influencer and affiliate marketing programmes
- Rewarded reviews and “YesStyle Verified” badges
Logistics Services
- All shipments are managed from YesStyle’s central hub in Hong Kong.
- Deliveries are handled by DHL, UPS, FedEx, EMS, or international postal services.
- Customers can choose between Standard, Premium, and Express shipping (all with tracking).
- Average delivery times: 7–14 business days (Standard), 3–5 days (Express).
- Returns accepted within 14 days in selected countries (including Italy).
Customer and Seller Support
- Customer support via email and contact form, with typical response times of 24–48 business hours.
- Detailed FAQs and multilingual customer service.
- Order area with tracking and shipping status updates.
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