It has more than 72 million registered members and records 13.7 million monthly visits in Italy, Spain, Brazil and Mexico.
Key Features and Services
Privalia offers three different sales models. In the direct-to-Privalia model, brands sell products directly to the platform, which purchases the goods, sets prices and manages logistics, marketing and customer care. In the pure marketplace model, brands publish and sell their products through PinkConnect, keeping full control of pricing, stock and shipping. A third option is to use a certified partner who manages the brand’s presence on the platform, including logistics and participation in flash sales. Flash sales are time-limited and programmed events with high visibility, and in the marketplace model brands retain direct control over catalogue and pricing.
Revenue
In 2023, Privalia generated more than 1.3 billion BRL in Brazil, equivalent to approximately €240 million.
Eligible Products
The main categories include fashion, footwear, accessories, home and décor, beauty, technology, toys, pet products and gourmet food.
Accessibility for Italian Companies
Access is not self-service but subject to evaluation by the commercial team or through the intermediation of a certified partner. Legal requirements include a valid VAT number and EU licence. Commercial requirements involve a minimum of 300 SKUs and the ability to offer significant discounts, generally between 30% and 70% off retail prices. Technical requirements include API or CSV integration via the PinkConnect platform. Logistics must ensure shipping within five days with mandatory tracking. Customer experience requirements include multilingual assistance and a minimum return period of 14 days.
Countries and Markets
Privalia operates in Italy, Spain, France, Brazil and Mexico. The platform is available in Italian, Spanish, Portuguese and French.
Costs and Commissions
There are no registration or fixed subscription fees. Sales commissions range from 15% to 20%, depending on the category.
Payment Systems
Payments are managed centrally by Veepee/Privalia. The end customer pays at the time of order confirmation using credit card, Apple Pay or PayPal. The seller receives the net amount via Veepee under a performance-based model as defined by contract terms, without having to manage payments directly.
Advertising
Privalia offers paid advertising opportunities such as homepage banners and brand sections linking to microsites or apps. Promotional campaigns can include coupons to incentivise purchases during flash sales. Brands may also increase visibility by securing thematic placements within events, and every participating brand benefits from promotional exposure during the sale. Campaigns are managed either directly by brands in coordination with the Privalia internal team or through certified agency partners according to official operating flows.
Logistics Services
Logistics are self-managed by sellers. Each seller is responsible for storage, packaging, shipping and returns, as Privalia does not provide integrated fulfilment services. Deadlines must be respected, with shipments dispatched within five days using certified couriers and mandatory tracking. To simplify operations, sellers can integrate third-party logistics providers such as Shippingbo or Fulfilment by Yocabè, which support automatic order import and label printing.
Customer and Seller Support
Onboarding is carried out with the direct support of the Privalia team or through certified partners such as ChannelEngine and Yocabè. Seller support includes access to a dashboard via PinkConnect or API, where orders, returns and performance can be managed. Final customer service is multilingual and covers complaints and returns in line with EU standards, with a minimum 14-day return period and guaranteed response within 24 hours.
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