Modivo is a European fashion e-commerce platform. The listed company, formerly known as CCC Group, officially adopted the name Modivo S.A. on 13 February 2026, following a resolution by the Extraordinary General Meeting of Shareholders.
The rebranding is formal in nature: the commercial brands — CCC, HalfPrice, eobuwie, Worldbox and others — remain unchanged. Modivo operates as a multi-brand retailer with a strong omnichannel integration between online and physical retail, and it is present across 23 European markets with approximately 1,200 brick-and-mortar stores.
Key Features and Services
Modivo operates as a multi-brand fashion platform offering a broad product range and an advanced digital experience. Alongside its direct retail model, the platform has introduced a closed marketplace model that allows selected brand partners to integrate their catalogues.
The platform provides:
- International multi-brand catalogue
- Integration with eobuwie (footwear)
- Mobile app and digital services
- MODIVOclub loyalty programme (covering CCC, eobuwie, HalfPrice and Worldbox)
- Centralised customer experience management
- Performance monitoring tools for brand partners (customer preference data, best-selling products, purchasing trends)
- Strong sustainability focus: brands offering eco-friendly products can leverage this positioning within the platform
Revenue
The group reported revenues of approximately EUR 2.4 billion in 2024.
In 2025, growth continued at group level (revenues estimated at approximately USD 2.6 billion according to GlobalData), though expectations were revised downward by approximately PLN 500 million compared to initial forecasts, due to slightly negative like-for-like (LFL) sales and weaker-than-expected e-commerce performance. No separate revenue figures are available for the Modivo fashion platform channel alone.
Permitted Products
The platform is focused on the fashion sector. Main categories:
- Men's, women's and children's clothing
- Footwear
- Bags and accessories
- Sportswear and casualwear
According to marketplace integration partners, the product range is expanding towards lifestyle categories (e.g. beauty and home). Brands with a sustainable positioning and eco-friendly products receive enhanced visibility on the platform.
Accessibility for Italian Companies
Modivo is not an open marketplace. It operates as a closed marketplace:
- Access by selection only
- Direct contact with the Modivo team required
- No self-registration available
For Italian SMEs:
- Access is only possible through a commercial agreement
- Brand positioning must be consistent with the platform's premium standards
- A sustainable brand positioning is regarded as a positive factor during the selection process
- Technical integration via certified partners (e.g. ChannelEngine, Tradebyte, Bindcommerce)
Countries and Markets
Modivo operates across 23 European markets through localised websites.
The marketplace has been progressively extended to new markets, including Italy. The group manages approximately 1,200 physical stores alongside its multi-brand e-commerce presence.
Costs and Fees
No official terms have been published by Modivo.
The following figures are sourced from marketplace integration partners (ChannelEngine, Tradebyte, Bindcommerce) and do not represent official Modivo conditions.
They should be treated as indicative estimates, subject to variation by product category and commercial agreement.
- No setup fee
- No fixed monthly subscription
- Commission on sales estimated between 7% and 16%, variable by product category
Payment Methods
Consumer payments are managed directly by Modivo and include:
- Credit and debit cards
- PayPal
- Local payment methods for each market
Advertising
Product visibility is managed internally by Modivo. Brand partners may access:
- Integrated promotional campaigns
- Targeted advertising
- Content marketing strategies
- Social media marketing activities and influencer collaborations
No self-service advertising tools are available. Promotional activities are managed in collaboration with Modivo's internal team.
Logistics Services
Under the marketplace model (brand partners):
- The seller independently manages shipping and stock
- Integration via API or certified connectors
Under the direct retail model:
- Centralised logistics managed by Modivo through partnerships with reliable logistics operators
Customer and Seller Support
End-customer service is managed directly by Modivo.
For brand partners:
- Support provided by a dedicated internal team
- Technical assistance via certified integration partners (ChannelEngine, Tradebyte, Bindcommerce)
- Access to sales performance data and analytics
No public self-service seller portal is available. Onboarding and day-to-day operations are handled through direct contact with the Modivo team or via certified integration partners.
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