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Meesho

Accessibility for Italian brands: mainly designed for local sellers; entry for foreign brands is complex and usually not direct.

 

Meesho
Digit Export

Services offered

  • Technology platform for micro-sellers.
  • Local digital payments.
  • Logistics and delivery across India.
  • Social promotion tools.

Key Features and Services

Meesho is an Indian e-commerce platform that revolutionized the sector with its social commerce model, allowing millions of sellers to start online businesses without initial investments. The platform offers a user-friendly interface, sales management tools, and dedicated support to facilitate international sellers' entry.

Turnover

In 2024, Meesho reported a Gross Merchandise Value (GMV) exceeding $6.2 billion, making it a leading player in the Indian e-commerce market, with more than 120 million monthly active users.

Permitted Products

Meesho accepts a wide range of products, including apparel, accessories, home goods, beauty, and personal care items. Brand registration is not required, but products must comply with local quality and safety standards.

Accessibility for Italian Businesses

Italian companies can register as sellers by providing an Indian Goods and Services Tax Identification Number (GSTIN) and an Indian bank account. The registration is straightforward and online, making it accessible for SMEs.

Countries and Markets

Meesho primarily operates in India, covering over 28,000 postal codes. It does not offer direct international shipping, but sellers can work with logistics partners to handle international deliveries.

Fees and Commissions

There are no sales commissions; sellers keep 100% of the sale price. Shipping costs vary by weight and distance, and an 18% GST is applied to shipping charges.

Payment Systems

Meesho uses a weekly payment cycle, transferring funds directly to the seller’s bank account, ensuring transparency and punctuality.

Advertising

The platform provides advertising tools for product promotion through sponsored ads and targeted campaigns to increase visibility and sales.

Logistics Services

Through its Valmo platform, Meesho offers efficient and cost-effective domestic shipping in India. For international shipping, sellers can collaborate with external logistics partners.

Customer Service and Seller Support

Meesho offers dedicated support with an intuitive dashboard, ongoing training, and personalized assistance to optimize sellers’ platform operations.

Customer Service and Seller Support

Meesho offers dedicated support with an intuitive dashboard, ongoing training, and personalized assistance to optimize sellers’ platform operations.


The trademarks and logos of the marketplaces featured on this website are the property of their respective owners; their use is for identification purposes only and does not imply any sponsorship, endorsement, or placement by them. Some of the content has been developed with the support of artificial intelligence tools and reputable sources (including the Digital Export Observatory - Politecnico di Milano) and has undergone human review and validation to ensure the highest possible level of accuracy and reliability.