Established in 1996, it has grown into one of the world’s leading B2C marketplaces for supplements, vitamins, beauty products, healthy food, pet care, household goods and baby items. The platform operates in 22 languages, supports over 80 currencies and ships globally from logistics hubs in the US, South Korea, China and Hong Kong. The business model is strictly B2C: iHerb does not allow third-party sellers to upload products. Instead, it purchases in bulk from selected suppliers and resells directly to end customers.
Key Features and Services
iHerb offers more than 50,000 products across 1,800+ brands focused on health and wellness. It serves 12 million active global customers and ships to over 180 countries with more than 100 delivery options. The platform features multilingual catalogues, integrated logistics, loyalty programmes, personalised discounts and secure payments in over 80 currencies.
Revenue
According to Statista and Forbes, iHerb’s estimated annual revenue exceeds USD 1.3 billion. The company has seen strong expansion in Asian and Middle Eastern markets between 2020 and 2024.
Eligible Products
Accepted categories include supplements, vitamins, herbal products, natural cosmetics, skincare, haircare, pet products, packaged healthy and organic food, baby items, household goods and hygiene products.
All items must be certified, registered and compliant with FDA regulations or relevant international health authorities. Specific requirements include:
- Dietary supplements: FDA-compliant labelling, GMP certifications and full ingredient sheets.
- Cosmetics: INCI ingredient list, multilingual packaging, cruelty-free certification where applicable.
- Food products: traceability, allergen labelling and country of origin; USDA Organic, Kosher or equivalent certifications preferred.
Accessibility for Italian Companies
iHerb is not an open marketplace. Brands can only collaborate as suppliers through the “Become a Supplier” application form, providing company information, product data sheets and details on production and logistics capacity. Requirements include being a certified manufacturer or authorised distributor, holding valid technical documentation and certifications, and demonstrating the ability to ship internationally or work with recognised consolidators.
Countries and Markets
iHerb ships to more than 180 countries worldwide. Key markets include the United States, Canada, the European Union (including Italy), the UK, China, Japan, South Korea, India, the UAE, Brazil, Mexico and Australia.
Costs and Commissions
iHerb operates as a first-party retailer (1P). It purchases stock directly from suppliers, stores it in its own facilities (US, Hong Kong, South Korea, China) and resells it at retail price via iHerb.com, applying its own commercial margin.
Payment Systems
Accepted payment methods include Visa, Mastercard, PayPal, Apple Pay, Google Pay, UnionPay, bank transfers and prepaid cards. Payments are available in more than 80 currencies, including EUR. The system ensures secure transactions, real-time tracking and electronic receipts valid for tax purposes.
Advertising and Visibility
Selected brands can negotiate direct agreements with iHerb’s marketing team to take part in seasonal campaigns, banner placements and sponsored promotions. Customer reviews play a central role in building brand visibility and credibility on the platform.
Logistics Services
Logistics, shipping and customer care are managed entirely by iHerb. Warehouses are located in the US, Hong Kong, South Korea and China. Shipments are handled by DHL, UPS, EMS and local consolidators depending on the market. Delivery times range from 3 to 10 business days, with full online tracking included.
Customer and Seller Support
Customer service is available in 14 languages via chat, email and helpdesk. The team handles queries on orders, customs, refunds, shipping issues and complaints. An advanced FAQ centre and automated shipment updates are also available. No dedicated seller support exists, as third-party selling is not permitted.
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