In 2024, total GMV reached $10.9 billion, generating around $2.81 billion in revenue, mainly from sales commissions and listing fees. The platform reported a record take rate of 23.3% in Q1 2025, reflecting increased fees and growing advertising investments.
Sectors
Etsy limits sales to three main product categories:
- Handmade items – everything from photography, handbags, and furniture to handmade bicycles.
- Vintage items – goods that are at least 20 years old.
- Craft supplies – tools, ingredients, or materials intended for creating other items or decorating special occasions. Examples include pigments, fabrics, paints, and cut wood.
Products outside these categories are restricted, as outlined in Etsy’s Seller Policy.
Countries
Etsy operates mainly in 17 key markets, including the US (representing 67% of total sales), Australia, Canada, France, Germany, Japan, Greece, India, Ireland, Italy, New Zealand, the Netherlands, Poland, Portugal, the UK, Russia, and Spain. Sellers can choose which countries to ship to, defining shipping fees by destination. Listings, reviews, and conversations are automatically translated by Etsy’s system to facilitate international trade.
Accessibility for Italian Brands
No specific entry requirements are needed. Italian sellers can open an account directly on etsy.com/it and start creating listings. The only restriction is product eligibility according to Etsy’s Seller Policy.
Services Offered
Etsy’s business model is based on three core services:
- Listing management: No annual subscription is required, but sellers pay $0.20 per listing, 5% transaction fee, and 4% + €0.30 for payment processing through Etsy Payments. Listings last for four months or until the item is sold.
- Promoted Listings: Sponsored ads allow sellers to increase visibility in search results via a cost-per-click model.
- Etsy Payments: A centralized system that enables sellers to accept multiple payment methods (credit/debit card, PayPal, Google Wallet, Apple Pay, and Etsy Gift Cards). Sellers are paid directly into their bank accounts in local currency.
Additional seller services:
- Etsy Plus ($10/month): Offers shop customization tools, discounts on packaging/printing, 15 free listing credits, and $5 in ad credits.
- Pattern ($15/month): A website-building tool that syncs with Etsy listings, allowing sellers to create their own webstore, including products not permitted on Etsy.
General Information
Parent company: Etsy, Inc.
Latest revenue: $2.8 billion
Gross Merchandise Value (GMV): $10.9 billion
Conditions
- International section: Buyers can filter by product nationality/origin.
- Foreign sellers: Allowed.
- Product restrictions: Only handmade, vintage (20+ years), or craft supplies. Reselling is not permitted.
- Technical fee: None, except Etsy Plus ($120/year).
- Sales commissions: $0.20 per listing + 5% transaction fee + 4% + €0.30 for Etsy Payments.
Payment Methods
Credit card, debit card, digital wallets (Google Wallet, Apple Pay, PayPal, Etsy Gift Cards).
Logistics
Sellers handle their own shipping and fulfillment.
Advertising
Pay-per-click campaigns available.
Data Analysis
Performance tracking tools available.
Customer Service
- User reviews and seller ratings
- Email support
- In-platform support
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