Covering more than 70 sports, Decathlon sells equipment, apparel and footwear, aiming to be a true one-stop-shop for sporting goods.
Access is strictly invite-only, with sellers carefully selected to ensure high-quality products and strong service levels.
Key Features and Services
Decathlon is among the largest offline and online retailers worldwide, with around 800 million annual online visits and 13 million active customers.
It operates an Integrated Marketplace, launched in 2020 and now active across much of Europe, seamlessly embedded within the catalog, with selected sellers offering products labeled as “Sold and shipped by [Partner].”
The Mirakl-powered technology, integrated with Shopify, Magento, ChannelAdvisor, etc., enables sellers to manage catalogs, pricing, inventory, and orders.
Revenue
In 2023, Decathlon reported revenue of €15.6 billion. Online sales accounted for around 17% of total turnover, underlining the growing importance of the digital channel. In June 2025 alone, the website registered approximately 8.7 million visits.
Product allowed
Accepted products include equipment, accessories, apparel, footwear, nutrition, and items for cycling, fitness, outdoor and many other sports.
Second-hand and refurbished products are also accepted through the Decathlon Second Hand section.
Opportunities for Italian Businesses
Access is invite-only. Through the “Become a Partner” section, integrated with Mirakl Connect, companies can apply by submitting a form with detailed information for evaluation.
Requirements include:
- Being a registered EU company
- Holding a VAT number in the country of sale or an Italian VAT OSS registration
- Having product stock available in the EU
- Guaranteeing quality standards and the ability to manage orders and returns effectively
Markets
The marketplace is available in: Belgium, France, Germany, Spain, Italy, Poland, Portugal, the UK and Romania.
Commission and Pricing
- Fixed monthly subscription: approx. €40
- Commission rates (on total sale price incl. VAT and shipping):
- 16% for equipment, apparel, accessories and sports nutrition
- 13% for bicycles, fitness machines, e-scooters and table tennis tables
- 10% for electronics
- 18% for services
Payment Systems
- For buyers: major payment methods accepted, including card, PayPal, Satispay, Klarna and PagoDIL
- For sellers: payments are automatic and managed by the service provider Lemonway.
Orders are paid 30 days after shipment.
Invoicing takes place on the 1st, 11th, and 21st of each month.
Sellers are responsible for refunds, returns and after-sales management.
Advertising and Visibility
There is no self-service Ad Manager, but there are opportunities available, including:
- sponsored placement
- themed collections and selected newsletters
- visibility in physical stores (showrooming)
Decathlon also provides personalized marketing support and reporting through a dedicated account manager.
Logistics Services
Sellers manage orders, shipping, and returns independently.
They can use a mixed logistics model with carriers (e.g., GLS), or store products in a warehouse located in the country of sale; in this case, Decathlon’s logistics partners will handle the delivery to the customer.
Current Decathlon warehouses are located in Belgium, France, Italy and Germany.
- Maximum delivery time: 5 days
- Free returns
- Standard returns window: 30 days
Customer and Seller Support
Customer support is provided both by Decathlon and by the sellers, but the sales contract is the responsibility of the partner.
Customer assistance is available via the online help portal, WhatsApp (in some markets) and phone.
In case of disputes, Decathlon may intervene as a mediator.
To make interactions between sellers and customers easier, marketplace platforms (such as Mirakl) integrate customer service tools that centralize communications, helping manage requests more efficiently and ensuring compliance with the Service Level Agreements (SLAs) agreed with Decathlon.
Sellers also benefit from:
- Dedicated account manager support
- API integrations (Mirakl, Channable, ProductFlow)
- Operational assistance and training resources
The trademarks and logos of the marketplaces featured on this website are the property of their respective owners; their use is for identification purposes only and does not imply any sponsorship, endorsement, or placement by them. Some of the content has been developed with the support of artificial intelligence tools and reputable sources (including the Digital Export Observatory – Politecnico di Milano) and has undergone human review and validation to ensure the highest possible level of accuracy and reliability.