LinkedIn campaigns in Ethiopia, Ivory Coast and Tanzania

Since the 1990s, the company has developed commercial relationships abroad, particularly in Africa, where it relies on a network of sales agents.

Needs

• Overcome difficulties caused by the pandemic in conducting international trips to promote the business and interact with potential buyers.
• Optimise the company’s presence on LinkedIn.
• Plan, launch, and manage paid campaigns in Ethiopia, Ivory Coast, and Tanzania.

Solution: LinkedIn Pro Business

• Meeting to collect company requirements and define objectives in the target African markets.
• Promotional action on the company LinkedIn profile to acquire a qualified database of potential buyers or partners.
• Compilation of an updated report of concrete contacts to be followed up via email.

Results Achieved

• The free service allowed better integration of digital tools and face-to-face meetings to open new international markets.
• Feedback was sent to local Ez-Group agents to start initial commercial relationships.
• The positive experience encouraged the company to consider implementing similar initiatives on other social media channels used in target geographical areas.