Can you briefly tell us about your company and its main activities?
Our company was founded in 1919 and is now run by the third generation. We are cabinetmakers, producing high-quality furniture using fine woods, combined with leather, glass, and metal through contemporary geometric inlay work. We reinterpret tradition in an innovative way to remain aligned with modern tastes and styles. From our headquarters in Desio, Monza and Brianza province, we sell to key international markets such as the United States, the Middle East, and Europe.
How did you learn about DigIT Export’s services?
We have known Promos Italia for some time and are subscribed to their newsletter. We received an email about the DigIT Export services, which immediately caught our attention as being highly relevant to our business.
What were your main needs or objectives before using DigIT Export’s services?
Our goal was to stay updated on digital trends across different markets and to evaluate the digital tools and communication strategies our company had already developed.
Which DigIT Export tools or services did you use, and how did they impact your internationalisation strategy?
We took part in the DigIT Export Day event held in Milan on 27 March. It was extremely useful to hear the latest data and digital trends and, above all, to have the opportunity for free consultations with industry experts. These discussions allowed us to explore several aspects of our company’s digital communication, including the use of artificial intelligence.
Following expert advice, we have started exploring the opportunities that AI can offer even within the luxury furniture sector. We also attended several webinars to remain informed and up to date on continuously evolving topics.
Is there a specific case you can share related to the use of digital tools thanks to DigIT Export?
Thanks to the knowledge gained, we have begun integrating artificial intelligence into some areas of our business, such as communication. When we have doubts or need confirmation about the content or format of our online publications, we have found AI to be a valuable support tool.
Would you recommend DigIT Export to other SMEs? Why?
Absolutely. We found DigIT Export and Promos Italia to be highly professional and attentive to the needs of SMEs like ours. The experts introduced through DigIT Export were highly competent, and the courses offered were extremely well organised and practical.
