Tell us about your company
Lara Bellini is a Milan-based company, launched in 2017, specialising in quality bags and accessories.
Our style is based on simple, elegant designs inspired by modern architecture. Each bag features our signature double “L” and “B” logo, symbolising our brand.
We focus on quality, choosing fine materials and paying attention to every detail. We are also committed to reducing our environmental impact by using sustainable Italian leather.
Our creations are designed for dynamic women who are looking for practical yet fashionable accessories.
What prompted you to request Promos Italia's Digit Export service?
We discovered the service through your newsletter. We needed to acquire new information and useful advice to improve our global digital presence.
What benefits have you gained from using this service?
Digit Export has made a significant contribution to our internationalisation strategy.
- We have been able to explore new digital marketing and sales strategies by discovering and experimenting with new methods to develop our e-commerce.
- We gathered several suggestions during in-depth meetings with experts and participated in a course on how to build an effective advertising campaign with Meta, which we found useful and interesting.
- This has allowed us to expand our reach and effectiveness in the global market. For example, we were able to identify a specific buyer persona and began segmenting our audience based on this description.
- We were able to optimise our advertising campaigns on Google and Meta, achieving tangible results and improving our effectiveness in marketing campaigns.
