Can you briefly introduce your company and the services you offer?
Extro Hotels is an independent group operating four 4-star hotels in Milan. With over 550 rooms across the city, our strength lies in combining our distinctive style with a wide range of meeting rooms in truly unique locations within Milan. An offering well worth discovering.
What were your main objectives or needs in participating in the InBuyer Tourism programme?
Over the past two years, Extro Hotels has relied on Promos Italia to take part in IMEX (Incentive, Meeting and Exhibition), the leading international B2B trade fair for the MICE tourism sector (Meetings, Incentives, Conferences and Exhibitions), and to accelerate its expansion strategy. This has been a strategic step to enhance the group’s visibility in international markets, expand commercial opportunities, and strengthen a fast-growing business model with strong international ambitions, enabling it to compete with international chains operating in the Milan market.
What type of support and services did Promos Italia provide during the programme?
The opportunity to have a dedicated desk within the “Destination Milan” stand, which undoubtedly gives greater visibility to a small independent hotel group compared to having a desk within the broader Italy stand.
What concrete results did you achieve through participation in InBuyer Tourism?
Participation in the 2025 edition delivered an excellent return on investment. Also due to Milan hosting the Winter Olympics, some of the buyers met chose our properties for groups linked to international delegations. The feedback received further enhanced the Group’s visibility ahead of the 2026 edition, which saw almost a 50% increase in confirmed appointments during the trade fair.