Casa Paladin, a winery based in Pordenone, is active in key global markets, including America, China, Europe, and Russia.
The winery produces four premium brands and operates in Friuli, Veneto, Tuscany, and Lombardy. Its most acclaimed wines include Pinot Grigio, Rosé Pinot Grigio, Prosecco, Chardonnay, and Merlot.
Needs
- Strengthen presence in foreign markets, with a focus on Canada
- Minimise costs associated with international expansion
Solution: Internationalisation vouchers and business trip to Canada
- Support via internationalisation vouchers
- Participation in four stages of the Grandi Degustazioni in Canada
Results Achieved
- Consolidated presence in an expanding market like Canada, close to the broader and receptive USA market
- Presented flagship wines to a professional audience interested in Italian excellence
- Created new contacts without heavy investment, thanks to the support of internationalisation vouchers