Starting with the production of local food specialties, in the 1970s the company focused on producing Balsamic Vinegar of Modena. Now in its fifth generation, the company exports around 70% of its production, primarily to Japan, European markets, the United States, Canada, and Arab countries.
Company Needs
- Find commercial contacts in new foreign markets
- Receive training support to expand digital skills
Solution: LinkedIn, Online Meetings with Buyers, Training
- LinkedIn Pro Business for acquiring potential buyers
- Online meetings with buyers through the Match IT Extra EU and EU Match projects
- Participation in the InBuyer Digital event dedicated to the tourism sector
- Training on digital topics
Results Achieved
- Identified potential buyer contacts from key markets such as France, Germany, and the United States, shared with the export department for further development
- Feedback from online meetings enabled the promotion of guided visits to the company
- Digital training contributed to improved export results