E-commerce has become one of the driving forces of the global economy, and many Italian companies—from small and medium-sized enterprises to larger businesses—are looking for new channels to expand beyond their domestic market. Marketplaces offer an attractive opportunity thanks to their relatively low entry costs and their ability to provide access to thousands of international customers.
In December 2022, Chinese e-commerce group Alibaba launched a new B2C platform in Spain called Miravia, targeting primarily medium-to-high-income consumers aged between 18 and 35.
Miravia is also available as a mobile app for both iOS and Android and offers flexible payment options, including instalment payments through Klarna.
Miravia Costs and Commission Fees
Like all marketplaces, Miravia charges commission fees on sales depending on the product category. Fees range from 6% to 11%.
How to Start Selling on Miravia
To sell on Miravia (more specifically, through Arise Operating E-commerce Private Limited), Italian companies need to follow a few key steps. The platform is designed to be accessible and easy to use, but careful preparation is essential to ensure that products are presented effectively and that all operations run smoothly.
Free Seller Registration
The first step to start selling on Miravia is to create a Seller account. The registration process requires completing an online form available in Italian, providing company information such as the legal business name, VAT number, bank details and a brief description of the business.
Sellers are also required to submit several documents, including an up-to-date Chamber of Commerce registration certificate, proof of VAT registration and an identification document for the company’s legal representative.
It is essential that all information provided is accurate and verifiable, as Miravia aims to ensure that only reliable businesses can access the platform. If any information is incorrect or incomplete, the Miravia team may contact the company to provide support during the onboarding process.
Selecting Products to Sell
Once the account has been registered and verified by the Miravia team, the next step is to decide which products to sell.
Italian companies looking to enter the Miravia marketplace should focus primarily on categories such as fashion, beauty, home & living and lifestyle. As competition on Miravia continues to grow, it is important to select products with strong sales potential that can stand out in terms of quality, design or uniqueness.
Creating Product Listings
Each product should be presented clearly and attractively. On Miravia, businesses can upload detailed product descriptions, high-quality images and videos showing products in use.
Since the marketplace serves an international audience, it is advisable to provide accurate translations of product descriptions into the relevant language. This helps ensure that consumers can easily understand the products they are considering purchasing.
Images should be professional and show the product from multiple angles, while descriptions should be concise yet informative, highlighting key selling points such as product quality, origin and benefits for the customer.
Training
Within the Seller area, merchants can access Miravia Academy, a dedicated section offering training courses and educational resources specifically designed to help sellers understand and operate effectively on the Spanish marketplace.
Promotion and Marketing on Miravia
Once the products are live, it is important to implement digital marketing strategies to attract potential customers. Miravia offers a range of promotional tools and features to increase product visibility, including special offers, discounts and on-platform advertising.
Performance Monitoring and Sales Optimization
Miravia provides advanced analytics tools that allow businesses to monitor product performance, analyze consumer preferences and optimize their offers. Italian companies can use these insights to refine their sales strategies, improve product descriptions, adjust pricing or promote specific products that are performing particularly well.
Conclusion
Selling on Miravia represents a valuable opportunity for Italian companies looking to expand their business internationally. With the right preparation and a targeted marketing strategy, businesses can reach new customers in Spain and increase sales.
Miravia offers a competitive environment with significant growth potential for companies seeking to introduce their products to a broader audience. When managed effectively, the marketplace can become a successful export channel, supporting business growth and international expansion.