Blockchain is a method for certifying a virtual asset (brand image, a product, its components, but also contracts, protocols, and production guidelines) based on Distributed Ledger Technologies (DLT). It allows data to be stored on electronic registers distributed geographically across a network of computer nodes. In blockchain, data are encrypted and made immutable to guarantee both the parties referenced in the ledger and the related economic transactions.
In export, companies aim to differentiate and ensure the uniqueness of certain product components, including compliance with production rules and quality standards shared with suppliers. Blockchain enables the certification and verification of these characteristics both for the exporter and their suppliers. Moreover, elements of sustainability implemented by all parties in the supply chain can also be recorded on the blockchain (e.g., not just selling organic products, but proving that suppliers generate their own energy from renewable sources).
Blockchain as a tool for creating and controlling a certified supply chain
Why do buyers (and distributors) like blockchain? Because it allows them to “resell” the certified characteristics recorded in the electronic ledger to their own customers. Certification of the supply chain-and therefore precise identification of all suppliers and their compliance with expected standards (consider recent fashion industry disputes involving major brands using non-compliant suppliers)-is a key factor in supporting both positioning and pricing of imported products. The sustainability example shows how blockchain communicates and highlights aspects that might otherwise go unrecognized in terms of value.
Sectors such as agri-food and design-furniture have successfully used blockchain to create export opportunities by building projects around a certified supply chain. This allowed them to demonstrate to buyers the added value and distinctiveness of their catalogs without fear of undervaluation or accusations of greenwashing.
Certification of the supply chain thus becomes part of the export strategy: blockchain is not just a “virtual passport” for distinctive concepts, but an additional opportunity to create value.
The importance of brand monitoring / preventing online counterfeiting and the new role of the “virtual notary”
When starting an export project, careful attention must be paid to protecting intellectual property elements such as trademarks, images, and distinctive signs. Registration of these elements alone may not suffice in different markets to prevent counterfeiting. Blockchain helps protect valuable content and prevent fraud. It is also important for exporting companies to use online brand monitoring services offered by authorized trademark and patent registries. This enables early identification of potential misuse and counterfeiting. Monitoring can extend to images, packaging and labels, domain names and web page layouts, technical diagrams, and so on. If these elements are protected via blockchain, the service is referred to as a “virtual notary”, significantly enhancing the protection of corporate know-how.
Exporting carries additional counterfeiting risks in different markets. Blockchain allows companies to invest with greater confidence, safeguarding both investments and market positioning. Buyers appreciate this: they know that purchasing from companies that protect valuable content minimizes reputational risks and preserves customer loyalty, as third-party misuse of trademarks or other assets cannot devalue the products offered.