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Promos Italia

Promos Italia is the bridge between local businesses and international markets. Expertise, innovation, and an extensive network of connections to link territories and create opportunities.

The partner for internationalization

Promos Italia is the National Agency of the Italian Chamber System for Internationalization. It transforms global opportunities into concrete projects, helps Italian SMEs compete in international markets, and supports local territories and institutions in attracting foreign investors.

  • First orientation 
    Initial assistance to assess opportunities and risks in foreign markets, with information and personalized orientation meetings.
  • Find business partners 
    Support in identifying reliable buyers, importers, and distributors through trade missions, fairs, and international B2B meetings.
  • Advisory services 
    Meetings with internationalization experts on taxation, contracts, logistics, customs, and payments.
  • Training 
    Training programs, master’s degrees, and executive courses to strengthen export skills and grow in global markets.

Integrated approach, concrete support

Thanks to an integrated approach combining expertise, innovation, an international network, and national coverage, Promos Italia offers tailor-made pathways to support export and global growth.

Through the extensive network of associated local Chambers of Commerce, Promos Italia accompanies businesses in their global development, with accessible and sustainable services designed to ensure tangible and lasting results over time.

The Chamber Network

Mission and Values

Promos Italia stands by businesses, everywhere in the world. Accessible services to enhance entrepreneurial skills and operate globally with awareness. A concrete support to Made in Italy and small and medium-sized enterprises, built on the extensive network of relationships with local territories and Chambers of Commerce.

  • Innovation: constantly adapting tools and services to facilitate SME growth, making processes simpler and more efficient.
  • Expertise: providing concrete support to businesses based on years of experience and relationships with institutions at both national and international levels.
  • Presence: combining a territorial network with an international one to guarantee businesses privileged access to new markets and ongoing support.
  • Accessibility: designing tailor-made pathways to help SMEs compete in global markets sustainably, with accessible services.
European Project Design

For over ten years, Promos Italia has managed projects funded by the European Commission, with a 90% success rate of submitted proposals, contributing to the growth of businesses and territories at an international level.

European Project Design

Promos Italia is part of a strategic European network and the international chamber system, collaborating with partners and networks across Europe to develop innovative projects and share best practices for the benefit of businesses.

Discover the service
Governance
Giovanni Da Pozzo
Giovanni Da Pozzo

President

02 8515 5336

Since July 2018, he has served as President of Promos Italia.

An entrepreneur in the clothing sector, he is President of the Pordenone-Udine Chamber of Commerce, Confcommercio Imprese per l’Italia - Udine, Confcommercio Friuli Venezia Giulia, the Chamber Credit and Finance Consortium, and Fin.Promo.Ter. Since 2015, he has also served as Vice President of Assoconfidi Italia.

Giovanni Rossi | Direttore Generale di Promos Italia
Giovanni Rossi

Director General

02 8515 5336

Since September 2024, he has held the position of Director General of Promos Italia.

He has extensive experience in the banking sector, having held positions at ING Italy as Head of Business Banking Development, at CheBanca!, where he managed the national distribution network, and at Intesa Sanpaolo, where he played a key role in revitalising the networks acquired through M&A operations.

At Promos Italia, he leads initiatives aimed at supporting SMEs’ exports, attracting foreign investment, and developing the MICE tourism sector.

Klaus Algieri
Klaus Algieri

Board Member

02 8515 5336

Klaus Algieri is an Italian entrepreneur in the automotive sales sector for multiple generations.

He has long been active in the insurance, real estate, agricultural, tourism, and private construction sectors. He holds a degree in Business Management.

He currently serves as President of Confcommercio Cosenza and Confcommercio Calabria, as well as President of the Cosenza Chamber of Commerce, Unioncamere Calabria, and Si.Camera (Rome).

Alvise Biffi
Alvise Biffi

Board Member

02 8515 5336

Entrepreneur and business angel since 1999, mainly in the Digital and Cyber Security sectors.

He is the Chief Executive Officer and co-founder of Secure Network Srl and Banksealer Srl, both part of the BVTECH SpA Group, as well as President and co-founder of FutureNext Srl and Ecole.

He serves as a Board Member of the Milan Monza Brianza Lodi Chamber of Commerce, and since June 2025 has also held the position of President of Assolombarda, while being actively involved in several other business associations.

In 2011, he received the Ambrogino d’Oro civic merit award for his contribution to promoting an entrepreneurial culture and for initiatives supporting economic and social development—particularly among young people—during his tenure as President of the Young Entrepreneurs Group of Assolombarda.

Paola Noli
Paola Noli

Board Member

02 8515 5336

Entrepreneur since 1990 in the printing sector and founder of HOT Press Srl, operating since 2002 in label and packaging production.

Graduated in Political Science, she has held numerous positions within CNA Genoa, of which she has been President since 2017, as well as in companies affiliated with the association. Since 2021, she has also served as National Vice President of CNA Impresa Donna.

A Board Member of the Genoa Chamber of Commerce since 2010, she has been a member of the Executive Committee since 2021. On behalf of the Chamber of Commerce, she holds positions in several companies within the chamber system and in external organisations.

Claudia Prati
Claudia Prati

Board Member

02 8515 5336

Since 2015, she has held various roles in Confcommercio Modena and Emilia Romagna, including Provincial President of Terziario Donna, Regional Vice President of Terziario Donna, and Vice President of Confcommercio Modena.

She is also Deputy Vice President of Ascom Servizi Modena and a CIF Board Member of the Modena Chamber of Commerce.

An entrepreneur in the industrial sector, she is a partner in HELLIS sas and has over 25 years of experience as a sales agent in the industrial field. Founded in 1977, HELLIS operates in the wholesale trade of electronic components and industrial services.

Locations

Listed below are Promos Italia’s operational offices.

Contact us

Camera di Commercio del Sud Est Sicilia
Sondrio
Roma
Caserta
Cosenza
Pisa Lucca Massa Carrara
Catanzaro Crotone Vibo Valentia
Bergamo
Perugia Terni
Salerno
Pordenone Udine
Ferrara Ravenna
Modena
Milano Monza Brianza Lodi
Genova