Lelong.my is one of Malaysia’s long-established e-commerce marketplaces. The platform is operated by Interbase Resources Sdn. Bhd., a Malaysian company active in e-commerce since 1998. Lelong.my enables sales through online stores and its marketplace, offering both Buy Now and Auction functionalities.
Key Features and Services
Lelong.my operates primarily as a B2C and C2C marketplace, allowing both professional merchants and individual users to list products for sale. The platform supports fixed-price purchases (Buy Now) as well as online auctions (Auction).
Merchants can use an integrated WebStore solution. Depending on the selected plan, tools are available for catalogue, inventory and order management, reporting, product variants, promotions and payments via NetPay. More advanced plans also include APIs, CSV uploads, custom domains and additional store management tools.
The main product categories include consumer electronics and IT, home and garden, health & beauty, toys, automotive, fashion and accessories, watches, sports, grocery, and business & industrial products.
The platform also provides Buyer Protection tools for eligible purchases processed through NetPay.
Revenue
In 2026, the platform continues to maintain a presence in the Malaysian market, despite strong competition from Shopee, Lazada and TikTok Shop.
Lelong.my remains one of Malaysia’s established e-commerce websites, particularly for specialised products and electronics. However, no official, up-to-date 2026 revenue figure is publicly available for Lelong.my.
Interbase Resources is a privately held company, and neither its corporate website nor Lelong.my currently publishes financial statements or recent revenue figures specifically attributable to the marketplace. Interbase only confirms that it operates Lelong.my alongside other e-commerce platforms and services.
Permitted Products
The marketplace offers a broad product catalogue, including:
- consumer electronics, IT products and gadgets;
- home and garden;
- health & beauty;
- fashion and accessories;
- automotive;
- sports and outdoor;
- toys and baby products;
- grocery;
- B2B and industrial products and equipment.
Lelong.my policies prohibit the sale of illegal products or goods whose sale would breach applicable laws and regulations, as well as products that infringe copyrights, patents, trademarks or other intellectual property rights. Drugs and narcotics, tobacco, and pornographic/adult products are also explicitly listed among prohibited categories. Specific documentation, certifications or authorisations may be required for certain product categories.
Italian companies should therefore verify not only whether their products are permitted on the platform, but also the Malaysian regulations governing the import, certification, labelling and marketing of the relevant product category.
Accessibility for Italian Companies
As of August 2026, Lelong.my still provides an official application form for International Sellers. The form requests information including the contact person, company name, business address, telephone number, email address, website and product category. Following submission, the platform states that an Account Manager will contact the applicant.
This confirms that Lelong.my considers potential partnerships with international sellers. However, no up-to-date official list of eligible countries is publicly available.
For Italian companies, the appropriate access process is therefore:
International Seller application → assessment by Lelong.my → potential approval and definition of commercial terms.
A previous official page dedicated to International Sellers describes a document verification and platform approval process. However, the documentation is strongly focused on companies based in China and Hong Kong and contains commercial terms that are not aligned with other current pages. It should therefore be regarded as a historical reference and not as confirmation of the conditions applicable to an Italian company in 2026.
Another important issue concerns returns: the Seller Guide states that, even when a product is shipped by an overseas supplier, buyers must be able to return the product to an address in Malaysia. For an Italian company, this may require a local partner, distributor or logistics provider.
Assessment for Italian companies: access is potentially possible, but neither immediate nor guaranteed. Companies are advised to contact Lelong.my before committing to commercial or logistics investments.
Countries and Markets
Lelong.my’s main and clearly identifiable market is Malaysia. The platform defines itself as a Malaysian domestic marketplace, and its commercial offering is primarily structured around the local market.
An International Shipping feature is also available, allowing sellers to configure shipping charges for individual countries. This technically enables international deliveries but does not mean that Lelong.my operates as a structured local marketplace in other ASEAN or international markets.
Costs and Commissions
The official pricing page currently available expressly identifies its plans as “For Malaysia Seller”. The published prices are:
- WebStore: RM398/year;
- WebStore Plus: RM498/year;
- WebStore Pro: RM998/year;
- setup fee: free;
- NetPay setup fee: RM1,000, currently indicated as waived;
- NetPay transaction fee: 3%;
- NetPay annual fee: Lifetime Waiver.
These costs are supplemented by Lelong.my’s Successful Transaction Fee, which varies according to product category and subcategory. The official fee schedule currently lists rates ranging from 0% to 7%, with several intermediate rates. For example, B2B & Industrial Products is listed at 7%, Beauty & Personal Care at 7%, Sports & Outdoors at 5%, and Phone & Tablet – Handphone at 0.5%. The stated fees exclude SST.
Payment Systems
The platform’s default payment system is NetPay, which belongs to the same Interbase Resources ecosystem.
Lelong.my currently lists the following accepted payment methods:
- Visa;
- Mastercard;
- FPX;
- Maybank;
- Public Bank;
- CIMB;
- Hong Leong Bank;
- Touch ’n Go;
- Boost.
For international merchants, the currently available NetPay guidance indicates weekly settlement, with a default minimum threshold of RM1,000, payment by bank transfer to the merchant’s bank account, and settlement in MYR. International merchants cannot independently modify the settlement frequency or threshold.
This guidance is more recent and differs from older International Seller documentation, which referred to a 21-day settlement cycle. Italian companies should therefore confirm directly with Lelong.my the applicable settlement schedule, currency, banking fees and actual international payout arrangements.
Advertising
Lelong.my provides merchants with several tools designed to increase product visibility and run promotions within the marketplace.
Documented features include:
- Featured in Category;
- Featured in Front Page;
- product Boost within search results;
- products marked as “Sponsored”;
- coupons;
- discount promotions;
- product bundles;
- Flash Sales;
- dedicated promotional pages.
Logistics Services
Based on the available documentation, Lelong.my does not operate an integrated international fulfilment service comparable to the logistics programmes offered by major global marketplaces. Shipping responsibility remains primarily with the seller.
The platform nevertheless provides tools and integrations to facilitate logistics management. The currently available Seller Guide includes integrations with EasyParcel, Ninja Van and Lalamove, as well as the ability to configure International Shipping and update tracking information.
The seller remains responsible for delivery until the customer receives the goods and must directly manage any issues involving the courier, damaged or lost products, and the corresponding refund or replacement procedures.
For an Italian company, the main critical factor is again the management of returns in Malaysia, as the guidelines require buyers to return products to a Malaysian address even when the original order was shipped from overseas.
Consequently, access to the marketplace may be more manageable for an Italian SME if supported by a local logistics partner, distributor or other operational structure in Malaysia.
Customer and Seller Support
Lelong.my maintains a dedicated Seller Help Center, with more than 100 guides in its Seller Guide section covering store configuration, product uploads, auctions, coupons, promotions, shipping, APIs, NetPay and other operational features.
The official contact page lists:
- telephone: +603-8090 5060;
- Sales: store@lelong.com.my;
- Store Support: storesupport@lelong.com.my;
- support hours: Monday to Friday, 9:00 a.m. to 6:00 p.m.
The level of support also varies according to the WebStore plan: the basic plan includes email support, while WebStore Plus and WebStore Pro provide email and telephone support.
For international sellers, the application form states that an Account Manager will subsequently contact the applicant. This is particularly relevant for Italian companies that need to verify eligibility, documentation requirements and commercial conditions in advance.
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